Monday, October 18, 2010

Blogs: Personal or Communal?

Thoughts in relation to Jose van Dijck reading:
In the reading, Jose agrees with Maurice Halbwachs, that "personal memory can only exist in relation to collective memory". Nonetheless, she insists on the primacy of the personal: "The sum of individual memories never equals collectivity". For Dijck, memories might be technologically mediated, but are still personal to individuals. For instance, the Holocoust as mentioned by her was made known to the public sphere by accumulating individual memories and artefacts and merge them together as a collective. In the modern world, projections of such a historical event through technology such as films and audio visual documentaries shown us how memory can be so personal and yet so widely shared. The author mentioned that
"media and memory transform each other" and she has coined the phrase "mediated memories" to define the notion.

Blogs have been a social phenomenon as a space for people to express themselves and to keep a web diary of their lives, replacing the traditional means of diary keeping. But have we ever wondered why blogs are so widely popular? And to what extent it is personal when people you might not even know have access to your ramblings online? Bloggers demostrates privacy and exerts their personal aura through blogs and at the same time allows openness for others to judge and see their thoughts. I would say that most famous bloggers use their own personal charisma such as humour or wit to their advantage and apply them into advertorials to garner revenues. Thus, it meshes both individualism and collectivism. Besides, the availability of the archive serves as a tool for us to reminisense and look up previous happenings.


In the reading, the author mentioned that memory could be transform and that memory is as malleable as the technologies that contribute to the creation of memory objects. Selective memory is another topic that intrigues me. For example, it is usually absolute for us to try to eradicate or alter memories that are hurtful to us. And with the emergence of technology, getting rid of unwanted experiences could be represented through the process of deleting files or videos. Besides that, we can always alter our photographs by editing the photos with the pool of photo editing software out there in the market. As we rely so heavily on computers to store our files of photographic, e-mails, videos, music and others, deleting them is just a click away. Moreover, blog entries could be deleted whenever the author feel like it and that shows us that the author has the control over what contents and to what degree of exposure they want to display on their pages to their readers. Again, enhancing Jose van Dijck's point of the inevitable correlation of personal and collective memories. Memories cold be transformed to suit our own individual needs and desires. However, is it that easy to erase painful memories and does technology helps humans to achieve that?

Eye Candy of the Ego

Thoughts in relation to Quaranta, “Life and Its Double”:
"It is my on-screen alter ego. Often it has nothing to do with me, but is assigned by the game, and merely carries out the conventional actions possible in that particular setting (fighting, shooting, etc). But what happens if we are given the option of customizing that avatar, and my mission becomes that of constructing a second life in the virtual space I have access to?"

The alluring technology of enabling us to project our alter egos by customising our very avatar seduces us with instantaneous fulfillment to our inner ego. In Second Life, we could have our very own representation in the virtual world where we are not bounded by law and we are free to mould our avatars into whoever we want from appearances, careers and social life. That is why I would argue that participants are led to believe they have been given the powers of omnipotent where they can channel their inner desires through their avatars. I had come across several news where the actual person in the real world did not resenble their avatars in anyway some even opt for an avatar from the opposite sex. However, in my opinion, the avatars do symbolise the users as they represent their deepest and inner desires, hopes, virtues and definitely their vices. With anonimity, users are free to be a shape shifter in the virtual world and that environment captivates the users to immerse completely in the second life, spend plenty of time and money in the virtual space and tend to lose their own sense of identity in the real world. Extremely avid participants could lead themselves to severe mental disorders.


Saying that, I do not mean that users do not project their real self onto their avatars. In fact, as mentioned in the lecture last week this is the case of bad digital. For example in Facebook, we have the control over the content of our page and we intend to post the ideal side of ourselves. The ability to do so lure us to be so engaging with social networking sites as it provides a platform for us to stroke our ego and how we like others to see us.

"But it was with the advent of pop culture, a star system that set out to become the new Olympus, and a series of media (photography, film and video) capable of capturing its aura, that the avatar became so powerful that in a certain sense it began to live its own life, and to condition the subject it was the image of."

The media feeds us with what is ideal and what is not. The celebrity phenomenon and the once popular trend of skinny models are projected to us through a myriad of mediums. And we strive to be that someone who is in reality, a real person like each and everyone of us. With an established industry of beauty, people are attempting to mimic what is considered perfect and they would create a well constructed avatar of themselves. So why are we so subconciously self concious and why are we so afraid of what others think of us? And lastly, why is it difficult for us to resist the temptation of being the victim of our very own alter egos and narcissism?

Monday, October 11, 2010

Copyright Blunder

Thoughts in relation to The Fair(y) Use Tale and the Barbie in A Blender Day:
Copyright was imposed to protect the original works of the creator. But the question we should ask ourselves is copyright halting the creativity and freedom of the common people? The Fair(y) Use of Tale video clearly projected the issue by playing with the snippets from different Disney films to emphasize the problem with copyright. It is rather contradicting when we are exposed to the popular culture so extensively by major corporations and yet we are only constricted to express our views and sometimes forced to swallow information we were fed to down our throats. These popular cultures are often off limits and fair use rights are challenged. It was mentioned in the video that the monetary value of these protected works is the drive behind copyright and law suits against free speech. Major companies have an image they would want to preserve in order to sell and market their products. Therefore, they tried to stuff corks in the bottleneck of creativity and freedom outside their corporations and because these companies could outspend the regular individuals who wish to express and comment on popular icons and symbols, individuals became more reserved and idle to popular cultures.
There are always two sides to the story, so why we as consumers are only fed with the upsides of a product when it is obvious that there other negative facets? And why we are constricted to abide and uphold the major corporations aims of projecting a profitable image? And most importantly, why are we subjected to be walking ambassadors to the copyrighted materials? Ridiculously, some works of expression which projected a good image of the product were not sued but adopted and bought by the major companies.

Soul Artists and the Success of Motown Music

Thoughts in relation to Vaidhyanathan, S., The Anarchist in the Library: How the Clash Between Freedom and Control is Hacking the Real World and Crashing the System (2004):
Anarchist theory influenced the rise of punk rock in the United States and England, and anarchist practice influenced the rise of hip-hop culture. Anarchy, according to the reading became a youth phenomenon by the end of the twentieth century. Despite the common misconception that anarchy should be feared and it merely involves rebellious violent acts, I think anarchy contributed to heaps of popular culture worldwide. Back in the earlier days where the blacks are discriminated and apartheid structures are widely implemented, anything that is associated with the blacks was considered wrong and was taboos to the whites. Consequently, people started to realise the oppression against the blacks should be condemned. Radical movements to fight for the equality of the blacks and to go against the structured social system in the United States was soon widespread. “The soul of anarchism—spontaneity, theoretical flexibility, simplicity, local autonomy, and hedonism—appealed strongly to these young people.” Young people were appealed by the idea of anarchism and were the driving force behind many demonstrations and protests to get the support and attention they need to impose change. We could see how young people lead protests to spread the word out. This is especially evident in HairSpray when demonstration to fight for the rights to air jazz music in public broadcasting stations were held. In the movie, we could see how jazz and blues were initially enjoyed among the minority and they had to resort to seclusion in order to express themselves musically in basements. It was the influence of anarchy that finally made jazz a celebrated genre throughout the USA. Another example would be the rise of Motown Music, a blend of Blues, Jazz, R&B, Classical, Pop and Soul which became a popular phenomenon worldwide in the early 80s. This daring bold experimental genre would easily not being accepted as it would be considered a deviant style to the American music culture. However, the persistence and endless determination of the blacks and music enthusiasts in spreading Motown inspired music generated the popular rise of soul artists. Therefore, anarchist theory is exceptionally effective in terms of generating new creative ideas and should not be oppressed. Public noises turned public nuisances are not entirely disadvantageous.
In today’s context, file sharing and peer to peer theory should therefore serves as a platform to foster creativity with boundless limits. We should have the freedom to express our views for the consumption of the mass public and consume what we consider as meaningful and useful.

"from each according to his abilities, to each according to his needs."

Thoughts in relation to Bauwens 1000 Days of Theory (2005):

Peer to peer projects are initiated by a core of founders who strives to meet the project’s original aims and constantly provide insights and inputs to the common objectives. Participants can freely determine their behaviour and linkages without the intermediary of obligatory hubs. Why P2P? What captures my attention is how with P2P, people voluntarily and cooperatively construct a commons without any monetary exchange but rather for the good and advantages of the people. In this capitalistic driven era, monopolisation of profit driven companies are dominating the economy. Big companies like News Corp are doing whatever they can to garner huge revenues and most recently, Rupert Murdoch imposed a minimal fee for online users to gain full access to the Wall Street journals. He believed that professionals, elites and business agents would have the ability financially to do so. This is a complete contradiction to the P2P principle of non-reciprocal exchanges. The communist principle: “from each according to his abilities, to each according to his needs” depicts the idea of P2P as individuals should have the freedom to develop what they need or desire and therefore, P2P provides them with sources and platforms to experiment and do so in order to flourish creativity for the common good.

I think we should be grateful for P2P projects as the thought of not being treated as merely buyers of the money pinching industries all around the world is somewhat gratifying. It is as if we are now treated and influenced by the myriads of media mediums to purchase or obtain something. Everything, including basic softwares are labelled and copyrighted by companies and we are subjected to get all these necessities for a hefty price. So why buy when you can create? And why buy when you can have them for free? Why exclude the poorer community from getting information that should be available to them to adapt to the technological driven era we are in?

Immaterial should be available for the information, education and entertainment hungry community to foster creativity, for leisure and to downplay the domination of huge profit driven companies. We as citizens should be allowed to create new ideas that will benefits the society as a whole and share them with the rest of the world, not just solely depending what profit driven companies have to offer us.